#CHIparaMi is an initiative designed to host seminars around the United States promoting women's empowerment along with providing beauty education to inspire. #CHIparaMi will deliver motivational content and brand exposure to the Latina market through Univision programming in Spanish that will include a media campaign along with tutorials from Jomari Goyso. In addition to this partnership, Dr. Farouk Shami, along with Jomari Goyso, will be touring the 6 cities in the United States to provide makeovers with Farouk Systems commitment to donate more than $10,000 in product monthly to Hispanic communities.
Jomari, who is a beauty and fashion expert and co-host of Univision's evening TV show Sal y Pimienta (Salt and Pepper), Primer Impacto (First Impact) and other Univision shows, is thrilled to enter this agreement as a spokesperson with CHI and it's founder Dr. Farouk Shami, to help deliver a message of beauty and stylish motivation to the Latino community throughout the USA. This is the first time since Jomari became a part of the Univision family that he has agreed to become a spokesperson for a beauty brand.
Dr. Farouk Shami, Chairman and Founder of Farouk systems stated that the campaign will provide the perfect platform to reach out to all Latina women to help motivate and inspire through beauty.
There were many celebrity stars posing for the cameras on the red carpet and during the event just to name a few: Francisca Lachapel (Nuestra Belleza Latina 2015), Vanessa De Roide (Nuestra Belleza Latina 2012), Linette De Los Santos (Miss Florida USA), Miss Miami Teen USA, Miss Miami USA, Jomari Goyso, Farouk Shami, Ana Patricia Gamez (Nuestra Belleza Latina 2010), Jessica Cediel, Daniella Rodriguez (Miss Texas USA) and Raul Acosta (Oro Solido).
#CHIparaMi Latino Campaign
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